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Digital Preserves For Business

You may not know it but your business has preserves and we’re not talking about jams and jellies either. We’re talking about all of those masses of paperwork that need to be “preserved” for the tax...

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What Does It Mean to “Like” A Facebook Page

On Facebook when you “Like” someone’s page, you do become somewhat of an advocate for their business and/or products. It’s a great way to share the “love” around with your friends and fans!  It’s also...

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Capturing Email Subscribers Doesn’t Need to be a CIA Operation

At Original Ginger we take email marketing very seriously. Depending on the client there can be a fair amount of reconnaissance required to set up an effective campaign. We understand how overwhelming...

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What You Should Know About Boosting Your Brand with Email Marketing

At Original Ginger, we think everyone secretly loves email. Why? Because it allows us all to quickly and economically communicate with family, friends, and clients no matter where THEY are; or where...

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Pros and Cons of Subscriber Opt-In Methods

So far in our series on Email Marketing we’ve talked about subscriber ‘capture’, target market, and subscription forms. You already know that you need to have a well placed ‘subscriber capture’...

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Email Marketing – The Many Advantages of Shareability

If you’re a savvy business owner in today’s marketplace, you either already have a social media presence, or you are working on one. That means you should always be looking for valuable ways to...

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We Promise Not To Call You A Hoarder If You Archive

Although this isn’t a mandatory step to having an email marketing newsletter, it is a great way to get more out of the articles you’ve written. If you’re anything like us at Original Ginger we put a...

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The Pitfalls of Building Your Own Website

Does this sound like you? At some point, it’s important to identify the areas you should focus on yourself and the areas you should delegate to others with expertise in that area. In this article we...

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Why WordPress? Do It Yourself Website Design?

Why WordPress? People often ask if WordPress is an easy solution that they could use to build their own website AND maintain it all by themselves. Honestly, that is a loaded question. One of the...

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A Guide To Social Media Images (Infographic)

At Original Ginger, we know how difficult it can be for businesses to keep track of all of the latest social media trends and platforms. Currently, there are at least five major platforms that you...

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E-Commerce Websites – Attention Online Shoppers!

You can bet all shoppers are paying attention to E-Commerce for all the great deals they can get online without ever leaving the cozy comfort of their own home. They just grab a cup of coffee, huddle...

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Make the Most of Your Blog Posts With Social Media

Streaming Your Blog Posts Through to Your Social Media Is Smart Marketing… So you’ve created your social media accounts (Facebook, Twitter, LinkedIn). You’ve set up your easily remembered branded...

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Key Elements to Online Success Infographic

An Infographic –  Key Elements to Online Success At Original Ginger, we know how overwhelming it can be trying to source and understand the online tools you should be using for your business.  Where...

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Pinterest For Business – Hot Hot Hot

Stastics show that where social media is concerned, Pinterest and Facebook drive purchasing actions from consumers.  With Pinterest in particular, there is an obvious appeal to the visual senses;...

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Why is Brand So Important?

In this article we talk about what Branding is (brand personality, brand logo, brand recognition), how important it is to your business, and The Zero Moment of Truth. Why Is Your Brand So Important?...

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Brand Inspiration — OG’s Top 20 Favourite Commercials

Brand Personality | Brand Identity | Brand Recognition To continue the Original Ginger series of articles on Brand (Brand Personality, Brand Identity, Brand Recognition) and Logo Design we wanted to...

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What Makes A Great Website?

We are a digital agency and receive calls and enquiries every day regarding web design for businesses with little or no online marketing experience.  Since there is a substantial financial investment...

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Web Design Tips That Convert Website Visitors to Customers

The design and building of a tailored website that converts visitors to customers tops the list for marketing your business. Business owners who don’t budget for a top quality, high performance and...

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